International Mobile Gaming

Summit and Awards Ceremony Program

Hall 7 – APP PLANET – ADC 3
Thursday 17 February 2011 9am – 4pm

9:00 Welcome Breakfast

Place: FOYER


Place: Auditorium

Welcome by Maarten Noyons, Founder of the IMGA
Opening of the Summit by Orange (Platinum sponsor)

KEYNOTE: The Next Big Thing
by Dr. Marc Gumpinger, CEO of Scoreloop

10:00 PANEL: Future of Mobile Games Retailing

Place: Auditorium

Panellists: In this panel we will be talking about the challenges and opportunities in Mobile Games Retailing in the 4 different types of App Stores: Operator Stores, Smartphone Stores, Specialist Stores and Off Portal Stores. Which stores offer the best Return on Investment?
What is the right strategy for a mobile games developer?

10:45 15-mn Coffee Break in the Foyer

11:00 INNOVATION PANEL: Does Innovation Sell?

Speakers: The mobile ecosystem has developed the phone, network and infrastructure with unprecedented speed. And this innovation continues.
This panel of innovators will share their vision of the future and on innovation itself.

12:00 LIVE PITCHING SESSION in association with KOCCA

Place: Auditorium

Pitching Judges: Maarten Noyons, Founder of the IMGA – Pitching Moderator
Live Pitching Session Concept:
Mobile game Developers are invited to pitch their game to a panel of specialists.
The Pitcher is on stage, with a microphone and has 5mns to pitch his game to the judges and the audience. He can use the projection screen to show a presentation.
After his presentation, the Judges will comment on his project, and possibly ask some questions.
The audience will express their appreciation with applause. The length of the applause will be translated in a score. That score, plus the appreciation of the jury will result in a final score.
The Pitcher who receives the highest score will get the "Best 7th IMGA Live Pitcher" Award, handed out by Jin Kyu KIM, CEO of KOCCA.


13:00 NETWORKING LUNCH in association with KOCCA

Place: FOYER


Place: Auditorium
Starting with


Place: Auditorium
Jury Members:


The International Mobile Gaming Awards will be handed out by our sponsors on stage.
While this time, BNET TV Crew will organise interviews with the IMGA Winners in the Auditorium.



About the speakers

Alex Bubb, Nokia

Alex heads up publisher relations for Nokia's games service throughout EMEA. Games are a key part of Nokia's Ovi services strategy. Working with leading publishers and developers looking to self-publish on mobile, Nokia is committed to delivering a world class games solution. User experience and context is a key focus for Nokia and games are available throughout its entire portfolio of devices via its Ovi Store, try and buy solutions as well as co-operation with leading operators globally.

Prior to joining Nokia, Alex enjoyed a varied career in the games industry including product management of the dominating Playstation 2 while at Sony Computer Entertainment Europe, managing the games business for T-Mobile international, and heading up the marketing team at Jamdat Mobile and subsequently EA Mobile.

Raphaël Goumot, Orange

Raphael has been appointed Director of Mobile Games at corporate level, managing partnerships, distribution deals, sales channels with Countries and group settlement.

With over 15 years in the internet and mobile multimedia industry, Raphael has gained experience in designing and delivering profitable new products and services with partners.

Previously at the Strategic Marketing Division from 2006, he first headed the Location-Based Services programme, delivering enablers and group products, then directed the Start-up Programme conducting partnerships between new ventures and Orange. From 2001, he worked in the Orange Labs, setting up a marketing consultancy, project-managing mobile games services, leading a mobile entertainment team, and eventually heading the Digital Media and Entertainment programme covering projects on TV, music, games and user-generated contents. Raphael started his career as an entrepreneur then a consultant for 4 years in marketing and innovation at Expertel Consulting and Eutelis, specialized in telecommunication and media.

In 1994, he graduated from ESCP-Europe, a leading Business School.

David MacQueen, Strategy Analytics.

As Director for the Wireless Media Strategies service, David MacQueen heads a research team which covers all aspects of consumer mobile data products and services. David’s areas of research include mobile apps, games, music, social networking, TV and video.

Prior to joining Strategy Analytics, David spent three years at Screen Digest, where he built and led the Mobile Media Intelligence service, providing data and analysis on the mobile sector for media companies.

Before becoming an analyst, in 1999 David founded The Games Kitchen, giving him a front row seat at the birth of mobile gaming. The Games Kitchen was a pioneering games development company that launched over 30 mobile games and attracted clients including Disney, Panasonic and Sega.

After over a decade of immersion in the field, he is one of the foremost industry analysts in the mobile media sector.

Efrat Barit, Ringbow

Efrat Barit is the co-founder and CEO of Ringbow, chosen by the Mobile Monday organization as the startup with the highest future potential, and as one of Microsoft's 20 most promising startups for 2010. For little over a year now, Efrat is leading the innovative startup which set a goal for itself to revolutionize the touch screen industry and to redefine finger-based interfaces. Previously, Efrat has served as a science and education project manager for Apple VAD in Israel, and her past experience working for a leading VC firm has provided her with valuable understanding of the high-tech industry and entrepreneurship.