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Lisa West
Director, Programs & Planning
1000 Abernathy Road
Suite 450
Atlanta
GA USA 30328
Mobile/Office/Fax:
+1 678 222 1788
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< back to International Partners
gsma
www.gsmworld.com
Next GSMA event :
Mobile Innovation Marketplace - Americas
Atlanta, GA USA
| 3 June / Day 1 / Program |
| Time |
Topic |
| 9:00 - 10:30 am |
What the World Wants
Leading global CMO's present and discuss their views of the current and future requirements of mobile innovation. Perspectives range from the general and corporate needs to what the consumer demands.
Core questions to be discussed include:
- What do consumers want, expect, and demand from their mobile services?
- What do corporations need to most effectively leverage the mobile channel?
- What role will mobile marketing and advertising play?
- What about media and entertainment?
- How important of a distribution channel will mobile be?
- How do marketers expect their consumers to interact with mobile?
- How can mobile increase corporate productivity?
CMOs will represent organizations from different verticals, but the
common denominator will be (1) a concerted focus on mobile as a tool to heighten productivity and (2) as a method to effectively communicate with current and future customers. |
| 10:30 - 10:45 am |
Break |
| 10:45 - 10:55 am |
Keynote
Advertising and Marketing |
| 10:55 -12:30 pm |
GSMA Mobile Innovation "Americas" Top Innovator Presentations
Pitch Presentation Part I - Advertising & Marketing Top Innovator companies will deliver concise and compelling pitcH presentations, and then face probing Q&A from a distinguished panel of judges. Categories include:
- Most Innovative Wireless Device-Centric Technology
- Most Innovative Carrier Infrastructure or Platform
- Most Innovative Mobile Application in a Vertical Market
- Most Innovative Consumer Mobile Application or Service
- Most Innovative True Mobile Start-Up Company
|
| 12:30 - 1:30 pm |
Lunch |
| 1:30 - 1:40 pm |
Keynote
Core Entertainment |
| 1:40 - 3:00 pm |
GSMA Mobile Innovation "Americas" Top Innovator Presentations
Pitch Presentations Part II - Entertainment Top Innovator companies will deliver concise and compelling pitch presentations, and then face probing Q&A from a distinguished panel of judges. Categories include:
- Most Innovative Wireless Device-Centric Technology
- Most Innovative Carrier Infrastructure or Platform
- Most Innovative Mobile Application in a Vertical Market
- Most Innovative Consumer Mobile Application or Service
- Most Innovative True Mobile Start-Up Company
|
| 3:00 - 3:15 pm |
Break |
| 3:15 - 4:30 pm |
What the World Gets Participants will represent the Venture Capital, Operator, Corporate, and Start-Up communities. Moderator will elicit candid comments regarding the realities surrounding today's mobile innovation. Questions to be discussed include:
- What is the state of mobile innovation today?
- Why and how did we get to such a point?
- Does the current innovation ecosystem work?
- How can it be improved to meet the demands of tomorrow?
- Are we innovating at a sufficient pace?
- Is new product, application, and service development keeping up with the demands of consumers and corporations?
This will be a lively discussion around the mobile innovation ecosystem, with full acknowledgment that mobile innovation faces increasing challenges. |
| 6:30-10:00 pm |
Networking Cocktail Event & Special Session
Located at the beautiful and world-renowned Georgia Aquarium, join us for an evening cocktail party and special session. |
| Additional Day 1 Activities: Speed Dating Sessions (Invitation Only) |
| 4 June / Day 2 / Program |
| Time |
Topic |
| 9:00 - 10:30 am |
What it Takes to Win in the Ecosystem
Participants will be leading players featured in What the World Gets (VC,
Operators, Corporate, Start-ups) focusing on critical elements required to
achieve success in mobile and innovation.
Topics to include:
- How have certain organizations succeeded in stimulating or
adopting mobile innovation?
- Why do many organizations fail at stimulating or adopting
mobile innovation?
- Is there a common denominator among those organizations that
have successfully accelerated or deployed mobile innovation?
|
| 10:30 - 10:45 am |
Break |
| 10:45 - 10:55 am |
Keynote
Mobile Broadband / Enablers |
| 10:55 - 12:30 pm |
GSMA Mobile Innovation "Americas" Top Innovator Presentations
Pitch Presentations Part III - Enablers
Top Innovator companies will deliver concise and compelling pitch presentations, and then face probing Q&A from a distinguished panel of judges.
Categories include:
- Most Innovative Wireless Device-Centric Technology
- Most Innovative Carrier Infrastructure or Platform
- Most Innovative Mobile Application in a Vertical Market
- Most Innovative Consumer Mobile Application or Service
- Most Innovative True Mobile Start-Up Company
|
| 12:30 - 1:30 pm |
Lunch |
| 1:30 - 3:00 pm |
Social Networks, Mobile Search, Mobile Advertising... the Next Battleground
A moderated panel comprised of leadership from an MNO, VC, Key Vendor, Global Brand and Top Startup will examine trends in mobile business models and attempt to articulate a clear view of the potential impact advertising and social networks will have on future mobile business plans.
- What has proven successful?
- What is not successful?
- What were some surprises?
- What are the primary barriers to deployment?
- What is concrete vs. pure hype?
|
| 3:00 - 3:30 pm |
Break |
| 3:30 - 4:30 pm |
Leapfrog: Mobile Innovation in Emerging Markets
Forget landlines and laptops. Mobile is the tool for communication, business and development in "base of the pyramid" markets.
Participants in this session--including emerging market operators, entrepreneurs, and investors--will discuss how mobile and value-added services such as m-banking and m-trading are transforming life and business from Bolivia to Bangladesh.
Questions to be addressed include:
- Why is so much mobile innovation happening in emerging markets?
- What is different about mobile innovation in the "base of the pyramid" compared to the top?
- Might innovation from emerging markets disrupt business models in the developed world?
- What are the unique challenges to mobile innovation in emerging markets?
- How does mobile do good for society while contributing to the bottom line?
This session will shed light on the strong correlation between mobile growth and economic and social development, demonstrating why investing in emerging markets goes well beyond altruism and makes good business sense. |
| 4:30 - Onward |
Awards Ceremony |
| Additional Day 2 Activities: Speed Dating Sessions (Invitation Only) |
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