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Mr. Xiao Yongquan
President
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Downjoy
www.downjoy.com
Downjoy.com was founded in February 2004, Beijing, established by senior staffs from world famous companies such as Microsoft, Samsung, Baidu, etc. and the Wall Street investment bankers and financially supported by renowned American investment fund. Downjoy.com is committed to making the largest mobile game interactive platform in China, providing comprehensive game services for 470 million mobile phone users in China.
Downjoy.com has more than 18 million mobile game users, with over 500,000 daily independent users. Currently, Downjoy.com has the most authoritative mobile game portal, the most advanced mobile game search engine, and the most popular interactive community for the mobile game players and the largest mobile game WAP sites union group in the country. On virtue of continuous efforts put in by the professional operation team during the past three years and the player-centered service discipline, Downjoy.com has become the first choice for domestic mobile game players.
Downjoy.com hosted the «China mobile network game summit seminars» successfully and provided a professional platform for industrial communications and study. The «Fresh experience of 3G, Zero distance in network game, a mobile game tour around China 2006» activities held by Downjoy.com not only increased the cohesion of the network game players but also accelerated the development through the entire mobile game industry chain. Downjoy.om is not only the only undertaker of the China Joy Jingling Award Mobile Game Award but also the exclusive mobile game download portal in the «China Digital - The M-Zone Cup» Super Mobile Game Competition. Currently, it has forged close cooperation between most of the large companies in this field such as China Mobile, Netease, Motorola, Shanda, Kong.net, China Joy, Nokia and China Digial.
Recently, Downjoy.com was the only Chinese mobile game company that won the «2007 Red Herring 100 Asia» awards. With continuous innovation and tireless efforts, Downjoy.com has successfully established the leading mobile game interactive platform of China relying on its core competitive prepotency. And Downjoy.com is now to provide customers with high-quality mobile entertainment content and to push forward the mobile game industry to flourish.
Q : Why is your company involved in mobile Gaming?
A : In order to better understand the evolution of Downjoy, you need to discuss the development of China's mobile game market. In 2004, driven by the rapidly developing mobile terminal technology, mobile phone users increased dramatically as a result of the diversification trends of handset types and prices. Meanwhile, the demand for entertainment from handsets started to emerge. Some forward-looking companies managed to take advantage of the emerging demands, and discovered the true potentials of the market before they became a norm. Downloading games has become one of the most widely accepted methods to reach and satisfy consumer demands in this area, with a strong developing momentum.
When Mr. Xiao started Downjoy.com, he established the Company's objective as giving users the best experiences; the Company's business model was also set based on user experience. When user base reached considerably stable numbers, the Downjoy.com business model became well known.
According to industry experts' forecasts : as 3G is approaching, the percentage of revenue in China's mobile phone game industry, will increase rapidly and will therefore have a fast, growing momentum ; the development of the mobile game market will span over 2 years.
Q : Why is your company an IMGA partner?
A : IMGA is the leading platform for Innovation in Mobile Entertainment worldwide. We believed that many company involved with the IMGA is a leader in their own field, of rich visual content for mobile devices for the simple reason.
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