The 7TH IMGA took place in 2011
Here are all the games awarded by the jury.
Just a few days before our 7th IMGA ceremony, Steven Elop announced Nokia’s partnership with Microsoft. As one of our strongest supporters since the early days of the IMGA – with many of the awarded games and studios being directly or indirectly financed by Nokia – it was a hugely exciting announcement for us. What did it mean for mobile gaming, and for the IMGA? We knew things would never be the same for Nokia.
It was a great ceremony; we had speakers from Nokia and Microsoft, a keynote from Scoreloop, and speakers from Qualcomm, Texas Instruments, ARM and Orange. It was the best conference in IMGA history, and there was much to be discussed.
Nokia’s partnership sparked the idea that perhaps a third platform for mobile games would be created, after iOS and Android. It was a nervous time for the mobile gaming market, with different app stores being launched by everyone. Suddenly you could buy games from iTunes, Android’s Play Store, Ebay, Amazon, and more. Operators were launching their own app stores, so were handset manufacturers. There were a total of 147 app stores out there – so a lot of competition for mobile gaming revenue. It was exciting and nerve-wracking to see what a difference the Nokia-Microsoft partnership might make, particularly with Nokia’s huge influence on the IMGA.
So what games did we see in the 7th IMGA? Two notable games were Infinity Blade and Beyond Ynth. The jury chose Beyond Ynth as the Grand Prix winner over Infinity Blade, who went on to win the prize in the 8th IMGA instead. So why did Beyond Ynth beat it? In Beyond Ynth the jury saw tons of originality, both in design as in gameplay. The game is carefully crafted and very suitable for touch screens. Everybody loved it.
Where Beyond Ynth appealed to everyone, Infinity Blade stood out as a winning casual game, which obviously won over the jury the following year. In the 7th IMGA, however, Beyond Ynth was the only game everybody could agree that they loved.
It was another year of change, development and progression for mobile gaming – and another great year for celebrating the best games.