Let’s talk GameRefinery

 We sat down with Markus Ramark, founder and CEO of GameRefinery. They were a silver sponsor of the 14th IMGA edition. Markus is a veteran in the mobile industry: he worked for Nokia Forum’s games division until 2007 and then started up different game and marketing related companies. In 2014 he co-founded Gamerefinery, together with brothers Joel and Veli-Pekka Julkunen.  Joel was also our jury member in Helsinki. They gave away prizes to the Jury Honorable mention and Public Choice Award‘s winners.

So what is GameRefinery, and why should developers and publishers have a look?

It’s a dog eat dog world in the mobile games space, undoubtedly one of the most heavily contested spaces in the entertainment industry. With the rise of Free to Play business models, and the sheer amount of content available, developers and publishers need to stay ahead of the competition.

Being able to make data-informed decisions about your game produces vital results that help you acquire players, build competitive advantage and – last but not least – convince investors that you have the right product and strategy to succeed.
Guesswork and gut feeling is no longer good enough.

Therefore, GameRefinery helps you make informed decisions and delivers unique market intelligence around features in mobile games, a crucial element of success.

So what are some practical examples of how your service can help developers and publishers?

Some of the questions that we help answer are for instance:

What features are trending up in the market, and are important must haves?
How do market leaders structure their feature set?
Which features could I add to my game to have a higher revenue potential?
And how does this all work in markets like China and Japan?

We can help you answer these questions, with a data-driven tool, adding an objective look and insights. We not only look at the Western markets like the US and UK but also provide ample data around the Japanese and Chinese markets.

In addition, our tools allow you to cut down on research time, and focus on what you do best, develop great games. Manually monitoring the market, and hundreds of games, is a time-consuming matter, and GameRefinery can help cut down costs and time.

Thank you Markus!

Based in the heart of the mobile games industry, Finland, and with an outpost in Amsterdam, GameRefinery works with companies of all sizes, have a global client base, and operate in the Western and Asian markets.

Register to their service for free at www.gamerefinery.com and discover their new implementation examples toolsets, they are offering a complimentary 7-day trial. Hurry up!