We did an interview with Ben Woolf, Co-founding CEO of ANDi Games Ltd. Ben performed as an online judge for the IMGA online judging session. During this interview, he gives us an insight into his company and his thoughts on the IMGA online judging session.
Hi Ben! Could you tell us more about yourself and your company?
Hi I am Ben Woolf and I am the CEO & co-founder of ANDi Games ltd, with our first product Gameway. My role is no different to any other co-founding CEOs; I oversee the finances, commercial strategies, partnerships, operations in both product and marketing, investor relations and events. It’s a hectic, yet fun balancing act.
When I do have five minutes of space I love to give talks and lectures about tech, entrepreneurship or games, run events and consult with ambitious individuals. I am always advocating games, the industry and its future potential.
I’m a core member of the Essex digital working group, with the aim of developing smart cities in Essex with my role to create strategies that can be implemented with radical inclusion of the city and integration of A.I technologies, automation and hackathons using available data from local councils.
We discovered your app: Gameway: The Next Level in Mobile Gaming. Could you tell us more about it?
Sure. Gameway creates personal mobile gaming for everyone.
Gameway focuses on the discovery of the best games available to the individual user. Also, discovering the best in new content, eSports, services, hardware and rewards. Allowing people to really make the most of their mobile gaming.
The beta version of Gameway is a Tinder-for-Games, swiping left to dislike and right to like, learning what the user enjoys most and helping them match with the best games, offering the ability to favourite the best-looking games for later! Gameway also helps people to manage their downloaded games. Moving forward the app is looking to develop its social features, profiles for users and developers and include more partners for better streamed content, competitions, cryptocurrencies and more!
We’ve so far worked with hundreds of game developers and thousands of mobile gamers to build a product that works for them as individuals. We’re excited to share the next three years with them and our new users.
How did you discover the IMGA?
Last year at the Pocket Gamer Connects event in London I met Maarten Noyons, the CEO of IMGA, at the first day’s after party. Introducing myself to as many people as possible, I then found myself around the table with Maarten, Dr. Mark Ollila and Oscar Clarke from Unity. I spent the evening asking about how they got to where they are, about games, including Oscar showing me his Rocky Horror show in its infant stages. We then spent the rest of the night talking about A.I in games and I have stayed in contact with Maarten and following the great work the IMGA.
What was your first impression of the online judging?
It’s a slick process. Very easy to follow and links are provided to both stores, along with YouTube videos. You vote whether the game makes it to the “In” pile or the “Out” pile. It was also good to have a section to leave notes. The quality of games varied, which made the experience diverse and interesting. I’ve judged some competitions before and noticed there are no real guidelines provided. I found the IMGA team quick to respond with help and ensuring the judges have the right information to help with the process.
How did you experience the online judging session?
It was a fun experience and I would recommend it to anyone who gets the chance to be involved.
It was amazing to have access to such a diverse array of premium, new and popular games. There was a wide range of ideas, adaptations, gimmicks and known titles. All with different mechanics of gameplay included. The design and style of the games involved are incredible, creating experiences that last. It was great to see so many games from indie developers with no budget and small studio teams against more successful studios.
The breakdown of judging is interesting. Outside of design and composition there are simpler elements such as: having a tutorial, logical reward/coin system and good usability. Then, considering what more can this game do to continue educating or building
that experience while playing. Making a great product people can enjoy is the priority after all.
Furthermore, it’s important to exist and grow, so what’s the monetization model? – ad’s (which style), in-app purchases, paid or subscription. And secondly, who is the target market? Can this game be widely adopted?
Overall, it was an enjoyable experience. Some games I enjoyed, I have kept. If what I wrote is helpful then fantastic, I look forward to seeing who the winner ends up being! Good luck everyone.
Would you like to sign up as a judge for the next IMGA online judging session?
I would be more than happy to help.
It was a pleasure doing this interview you Ben. We would like to thank you for your time, and we’d like to see you as an online judge coming IMG Awards!